To free himself of the watch industry’s conventions, Franck Muller needed to establish his own centre of watchmaking excellence. Since the heart of Swiss watchmaking lies in Geneva, he co-founded our manufacture, Watchland, in the suburb of Genthod with Vartan Sirmakes, who’s the sole owner of the Franck Muller Group today.

The picturesque landscape of Genthod, with enchanting views of Lake Léman and Mont-Blanc, inspires our artisans to design and craft sublime timepieces.

Over the last 30 years, Watchland has expanded to five buildings, with new facilities for research and innovation.

Watchland itself stands as an archetype of excellence. It is the first Swiss watch manufacture to be powered by geothermal energy, which is generated directly from the grounds.